Another Buzz in the Market

Amazed by the growing popularity of Facebook and Twitter, Google felt somewhat left out in the race of social networking. In order to compensate the gap and provide a competition to Facebook and Twitter, on tuesday, Google launches one more innovative product call Buzz. Buzz is fully integrated into Gmail, the mail portal of Google. Through, Buzz user can instantly post message their friends, share pics and perform n-number of social networking task. But, though they already have a well known social networking site Orkut, then its very difficult to understand, why they come with an other platform. The reason may be that, instead of offering a separate platform for performing social activities, they wanted to provide an integrated solution, which can easily be merged with their Gmail portal, which is used by 150 million odd customers. But I will say, its an nother Buzz in the Social Networking market, and Google has to be really be innovative, in order to create a massive Buzz, with this Buzz.

Thanks&Regards,

Mohit

Microsoft gears up with Yahoo, against Google

Microsoft never felt that a 10 year old company will pose a threat to their very existence, and will make them to run for their money. But California based, Search Engine company, Google made them to that, and really posing a big threat to Microsoft monoply.

Since, last year, Microsoft is vying their eye on Yahoo, to combat Google, but somehow the previous valuation did not end as expected. But last month Microsoft announced its partnership with Yahoo, under this partnership, Yahoo and Microsoft search engine, Bing will make their own branding, but Yahoo will use Bing as its internal platform to give search results to consumers. At the same time, Microsoft will pay Yahoo 88% of the revenue it gains from the Yahoo sites.

Though, to some analyst it seems to be very bold move, both from the Microsoft and Yahoo, to take over Search giant, but certainly it will be very difficult to compete with Google in this space, as it already enjoy 67% of all kind of internet search. To move Google from its Search king position will certainly be difficult for the new partners.

Lets wait to see, how this partnership work and how this competition will bring benefit to consumers.

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Thanks&Regards,
Mohit