Women Products in time of recession

I was just going through one of the blog post put up by BusinessPundit, the blog was regarding how Companies are targeting Women, with every another day they are coming up with some other Women centric product.

But in that blog, the blogger only put examples of Product based companies, from McDonalds to PepsiCo, but they forget to mention about the service oriented companies, like Financial industry and IT industry, which also faced severe layoff in this time of recession.

But from my point of view, Financial Industry too can come up with Women Oriented products, especially for Mothers. They can come with product which are less risky, but if one is ready to invest in the long term then can provide sound confirmed returns.

Besides, generally Women lack sound financial knowledge, so Financial Industry can carry out some knowledge seminars to Women population in general, this will not only give them a base to understand financial nuances, but also help them to take wise decision to the product offer by the financial companies .

If somebody has any other idea about how Service oriented companies can target Women customers, then do pour your idea on this blog.

Thanks &Regards,
Mohit