The 'A' mericanization Effect !!

Last week, I was just taking a stroll at Bahnofstrasse,Zurich. I was literally shocked at looking sooo many people at the street, literally all shops were jam packed by customers, and I can bet that those were real customers and not the window shopping customer like me.

But for some time, I was just thinking why there were so many people, it not sale season and even the Christmas is couple of months, so why people are so crazy in doing shopping.
After scratching my head for couple of minutes, I saw couple of people dressed like ghosts and vampires, and I got my answer, it was a Halloween weekend.

The Halloween is certainly not the European culture and I am 100% sure its certainly not the Swiss culture, so certainly its The 'A'mericanization effect. Every store were with American products, from electronic, fragrances and forgot to mention the Halloween products.

Swiss is known for their secrecy , not Banking in general, but by nature they are quite reserve. But somehow the 'A'mericanization effect invade their secrecy and overcome their reserve nature. But the 'A'meticanization effect is every where, every where people just want to stuck the ipod's in their ear and just want to indulge into the 'A' effect without giving a thought.

I know some of the products or services offered by American businesses are world class, but that effect should be reserve till market place and between trade links. People should not blindly start following the customs and traditions which are not their own, and which only have a economic sense rather than some socio or religious sense.

Lets see how far this 'A'mericanization effect will last.

Thanks & Regards,
Mohit

Is Business Ethics really important for Organization ?

World Class management schools often have Business Ethics subjects in their curriculum. They often ask their students, the probable future Business leaders, to focus on more on Business relations and ethics.

In short Business Ethics, is as Be true to your clients, maintain their privacy at any cost.
But does companies really follow these basic rules when they really do business with their clients ? From real end scenario, companies often look at their balance sheets profitability rather than business ethics.

Business leaders often give false statements to clients to make them happy, they often make their employees to do task for which they are not entitled for. Often clients information is shared with ad agency and online web agency like in case of Open graph initiative by facebook, a well known Social networking site. They are building their group like anything, but due to monetization their are keeping their business ethics at bay and sharing client information with other members of the online web. Though, in short FB may able to raise its profit books , but in the long run it may lose some edge with its customers.

Ideally, Companies should focus their business on Business Ethics, because that can only help them to sustain in the long run in the business.

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Thanks & Regards,
Mohit

Reliance BIG

BIG Cinema, is one of the flagship company of ADAG, group run my none other than Anil Dhirubhai Ambani. After, the split or Reliance empire, Anil Ambani took over the charge of Reliance Telecommunications. After the charge, Anil Ambani envisioned entertainment as one of the big fortune runner for the group. In order to make his vision real, in 2006, it took a 66% stake in Adlabs films, not only that, to just like his father, he visioned big, he tied with big wigs of Hollywood and Bollywood.

From my opinion, he really tried to own the world's entertainment system, and later on, will try to integrate his telecom business with his entertainment business. Because, certainly in future, it will not the voice which will rule telecom, but the the value added services like entertainment etc. will rule it. Certainly, Reliance BIG cinema, in coming years will really be very BIG.

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Thanks & Regards,
Mohit

Greece Meltdown

Greece,famous for its ancient and rich historical events, is a country in the southeastern Europe.
In recent time, the rise in Greece budget deficit, has raised the doubts among the mind of European Union policymakers, and made the very existence of Euro, a common currency, used by 16 countries of European Union.

Greece national debt is around 300 billion euros, which is much bigger the country's economy. In order, to help Greece and to revive its economy, the EU bigwigs along with International Monetary Fund(IMF), agreed to bailout Greece from this financial and economic crisis. But before providing the helping hand to Greece, they want Greece to reduce its budget deficit to 3 percent of its GDP, which is one of the perquisite to become a member of EU.

Inspite, of facing stiff agitation from its inhabitants, Greece has already tried to bring in some measures to curb its budget deficit. Cut in public employees salaries, raise the taxes on cigarettes and fuel are some of the measures which Greek government is placing into to reduce its budget deficit.

Instead, of just taking measures which are somewhat against the public, Greek government should also try to find out ways about how and where it can generate enough revenue for its people. Tourism is one of the main industry of Greece, but unfortunately, its not the one place which come into tourists mind, Greece, should try to evolve this industry, and try to make make it a front runner, if its come to revenue from tourism. I know, its not that easy to compete against some of the best known nations, but the time of being remain average is over, Greece certainly has to take some drastic measures, in order to cut its budget deficit.

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Thanks & Regards,
Mohit

Is IPL Only Cricket ?

Indian Premier League, famously known as IPL, is now ever days a BIG DADDY of International Cricket Sports Arena. IPL, just into its 3 year of existence it's a billion dollar sports event.
Developed on the lines of Europe Football league, this subcontinent sports extravaganza has taken everybody by surprise, major investors across the globe are vying their hands to get the grip of IPL.

But where such a money is involved, it controversy cannot be left apart. After, two successful year, the third year of IPL was much more bigger. More money, more team incumbent and more important lines of controversies.

The third IPL year displayed the dark section of the sports league, it showed its not only about sports , players, cheerleaders, or simply entertainment, as marketed by IPL bigwigs BCCI and its Commissioner, Lalit Modi., but its only about money, BIG MONEY. Games are manipulated, TV rights are sold at premium rates, Bookies are involved. The third year took one politician down, multiple tax raids, considering axing IPL commissioner. So, certainly this is not an ordinary Cricket tournament,meant for entertainment, but its a big nexus between, politicians, businessmen, and somewhere underworld also.

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Thanks & Regards,
Mohit

Eco Friendly Cars rules 80th International Auto Show at Geneva

Today, I went to Geneva to see 80th International Auto Show. As expected, the whole auditorium was fully packed. Car lovers of all ages visited the Auto Show, from abled to disabled from old people to new born babies. From mid end brands to high brands covered the Auto Auditorium, from Hyundai, Fiat, Aston Martin, Bentley, you name the brand and the brand is there in the 80th International Auto Show in Geneva, Switzerland.

Eco friendly and hybrid cars rules the Auto Show in Geneva, every other brand in the show come up with the Eco friendly and hybrid car in their kitty. More and more car companies are investing in making their cars eco-friendly, even its appear in their marketing style also. Most of the car manufacturers now even specify the carbon content emitted from their cars. Because this time they knew that, now their customers are getting more environment consciousness, and they will never want to compromise lifestyle with environment degradation. Let's hope that in the next Auto show, they will come up with some additional sales figures of their eco friendly and hybrid cars.

Thanks&Regards,

Mohit

How important is CSR ?

Corporate Social Responsibility, commonly abbreviated as CSR, is one of the common act which is quite common across Corporate social circle across the globe. More of less every corporate house are involved in every another act of social responsibility. Some are working for poverty alleviation, Forest conservation, wildlife and endangered species protection. The biggest CSR initiative is that of Melinda-Gates foundation, who are working on bringing innovations to health and learning of global community. So, how important is CSR activity for a corporate. I think some time, it can be a marketing stint of some corporate house, in order to build a brand image among the common shareholders, in order to increase their share prices at the bourses. But most of the time, the work done by these corporates are genuine.

Any government around the globe, cannot look into each and every matter which exist in the society, it need volunteers, people, groups who can support them. Corporates are nothing but those volunteers and groups who are providing those helping hand to the government. Corporate consumes resources, so its also their responsibility to give back to the same society what they have consumed. It can be in any form, be it educating less worthy people, or working on save tiger project.

Though with such kind of activity for some time, they might shift from their main line of business, but this is necessary for the proper uplift of the society as a whole.

Thanks&Regards,

Mohit

Another Buzz in the Market

Amazed by the growing popularity of Facebook and Twitter, Google felt somewhat left out in the race of social networking. In order to compensate the gap and provide a competition to Facebook and Twitter, on tuesday, Google launches one more innovative product call Buzz. Buzz is fully integrated into Gmail, the mail portal of Google. Through, Buzz user can instantly post message their friends, share pics and perform n-number of social networking task. But, though they already have a well known social networking site Orkut, then its very difficult to understand, why they come with an other platform. The reason may be that, instead of offering a separate platform for performing social activities, they wanted to provide an integrated solution, which can easily be merged with their Gmail portal, which is used by 150 million odd customers. But I will say, its an nother Buzz in the Social Networking market, and Google has to be really be innovative, in order to create a massive Buzz, with this Buzz.

Thanks&Regards,

Mohit

2010 : year of financial revival or financial mess

First of all, I wish everybody a very Happy and Prosperous New Year. 2010, said bye to the first decade of the 21st Century, a decade which was filled with lot of financial downturns and revivals.The decade started itself with Y2K knocking at the doors, everybody in the industry thought that every system which are connected will be doomed, but Y2K surpassed, without creating much waves. But people failed to realize what coming after that, the tech bubble. The 2001-2002 tech bubble took everybody by standstill, and most of the internet startup, even some established brands, were out in the open, filling for bankruptcy.So, start of the decade, itself seen one of the biggest financial debacle.

But as the time moves on, financial stability also props into financial and banking system, but what analyst did not forecast was much bigger bubble. The bubble which did not only tore apart financial and banking stability of one country, but literally affected every country in the globe, in financial community call it as Sub prime Crisis. During these crisis, some of the world's top notch banks went bankrupt within days, which led the whole world economy into doldrums. This financial debacle raised fingers on the financial regulators and their working.

Though, by later half of 2009 things have improved quite a bit, but still its a big question, whether 2010, will be a year of financial revival or will it be again a year of financial mess. Though, people are saying, they have already see a light at the end of the tunnel, so lets wait and watch, how their prediction end.

Thanks&Regards,

Mohit Kumar