Sunday, February 21, 2010

How important is CSR ?


Corporate Social Responsibility, commonly abbreviated as CSR, is one of the common act which is quite common across Corporate social circle across the globe. More of less every corporate house are involved in every another act of social responsibility. Some are working for poverty alleviation, Forest conservation, wildlife and endangered species protection. The biggest CSR initiative is that of Melinda-Gates foundation, who are working on bringing innovations to health and learning of global community. So, how important is CSR activity for a corporate. I think some time, it can be a marketing stint of some corporate house, in order to build a brand image among the common shareholders, in order to increase their share prices at the bourses. But most of the time, the work done by these corporates are genuine.

Any government around the globe, cannot look into each and every matter which exist in the society, it need volunteers, people, groups who can support them. Corporates are nothing but those volunteers and groups who are providing those helping hand to the government. Corporate consumes resources, so its also their responsibility to give back to the same society what they have consumed. It can be in any form, be it educating less worthy people, or working on save tiger project.

Though with such kind of activity for some time, they might shift from their main line of business, but this is necessary for the proper uplift of the society as a whole.

Thanks&Regards,
Mohit

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