How important is CSR ?

Corporate Social Responsibility, commonly abbreviated as CSR, is one of the common act which is quite common across Corporate social circle across the globe. More of less every corporate house are involved in every another act of social responsibility. Some are working for poverty alleviation, Forest conservation, wildlife and endangered species protection. The biggest CSR initiative is that of Melinda-Gates foundation, who are working on bringing innovations to health and learning of global community. So, how important is CSR activity for a corporate. I think some time, it can be a marketing stint of some corporate house, in order to build a brand image among the common shareholders, in order to increase their share prices at the bourses. But most of the time, the work done by these corporates are genuine.

Any government around the globe, cannot look into each and every matter which exist in the society, it need volunteers, people, groups who can support them. Corporates are nothing but those volunteers and groups who are providing those helping hand to the government. Corporate consumes resources, so its also their responsibility to give back to the same society what they have consumed. It can be in any form, be it educating less worthy people, or working on save tiger project.

Though with such kind of activity for some time, they might shift from their main line of business, but this is necessary for the proper uplift of the society as a whole.

Thanks&Regards,

Mohit

Another Buzz in the Market

Amazed by the growing popularity of Facebook and Twitter, Google felt somewhat left out in the race of social networking. In order to compensate the gap and provide a competition to Facebook and Twitter, on tuesday, Google launches one more innovative product call Buzz. Buzz is fully integrated into Gmail, the mail portal of Google. Through, Buzz user can instantly post message their friends, share pics and perform n-number of social networking task. But, though they already have a well known social networking site Orkut, then its very difficult to understand, why they come with an other platform. The reason may be that, instead of offering a separate platform for performing social activities, they wanted to provide an integrated solution, which can easily be merged with their Gmail portal, which is used by 150 million odd customers. But I will say, its an nother Buzz in the Social Networking market, and Google has to be really be innovative, in order to create a massive Buzz, with this Buzz.

Thanks&Regards,

Mohit