Institutions falling towards Enterprise 2.0

I was just going through one of the Bankwatch blogs, in one of the blogs they have mentioned that Bank of America(BOFA) and MIT media labs have started a new initiative call as Centre of Future Banking,I went to one of their blogs http://futurebanking.bankofamerica.com, and checked one of their blogs.

In one of the blogs they have mentioned that how BOFA is leveraging Twitter to solve customer related issues. They wrote that social networking site really helped them to listen to customer need and their griefs. They can really learn about the new customer demands which call for new product development and enhancements. The social networking sites, like Twitter enable them to listen to customer needs in more real term. You can read the complet blog at adjacent link : http://futurebanking.bankofamerica.com/twitter-customer-experience-bank-america_696.

This clearly shows now the companies are falling towards enterprise or web2.0, and leveraging and merging their business concepts into their existing business model, so that they can listen to customer demands and take actions without any delay.

Thanks&Regards,
Mohit