Tuesday, January 6, 2009

Why Indian Manufacturers Failed Again Global MNC..

In 18th Century, Herbert Spencer coined the phrase "Survival of the Fittest". This phrase suited perfectly well to Global MNC, who came without any knowledge of Indian markets and taste of Indian Customers, but within a decade they become the market leaders in their domain.

So the question is why Indian manufacturers failed again Global MNC ?

1. Lack Of Innovation products or schemes.

2. Never support after product sale support and services.

3. Lack of long term Customer Relation.

4. No investment in R&D development.

5. No investment in the market research.

6. Never wanted to develop or grow beyond their region.

7. No focus on future customers, basically rural segment.

While every Global MNC which entered the Indian market, came up with a long term vision and kept Customer relationship and focus as the top most priority, which able to them to achieve their defined targets and gave them courage to set new targets.

Thanks&Regards,
Mohit
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