Cola on wheels

Corporate lessons are now coming out from boardrooms to the roads, and the first company which shown initiative educating common retailers across India is Coca-Cola. Coca-Cola call this as a global initiative of educating 10 of millions of small kirana holders in the India and its also a promise they want to fullfil.

They call this program as parivartan(change) and it educate small retailers spread across nook and corner of the counrty. The education curriculm of parivartan includes shop layout, basic of financing, importance of discounts, and how and where to display your products?
This initative will certainly put Coca-Cola an edge ahead its major Cola rival Pepsi,

Thanks&Regards,
Mohit